Coached personally by Clay · 100% Online

Your body holds more than you think.

Coaching rooted in culture, community, and craft. Built for the beginner, the comeback, and everyone who was told fitness wasn't made for them — wherever you are.

Apply for Custom Program View All Packages
50+
CLIENTS COACHED
3
YEARS COACHING
100%
CUSTOM PROGRAMMING
🇲🇽 Mexican Heritage🇵🇭 Filipino RootsBilingual · EN / ES
BILINGUAL · EN / ES 100% ONLINE, ANYWHERE BEGINNER-FIRST REAL ACCOUNTABILITY
The Philosophy

Fitness was always cultural.

Growing up between two worlds — Mexican family dinners and Filipino community gatherings — I learned that food, movement, and identity are inseparable. I didn't become a trainer to hand out generic PDFs. I became one to coach the way I wish someone had coached me.

ON HERITAGE

Your culture is the foundation, not an obstacle.

Meal plans that honor arroz con pollo, adobo, caldo, and sinigang. No food shaming, no "just skip the tortillas." Real nutrition built around the food that made you.

ON ACCESS

Quality coaching shouldn't require a high-end budget.

I keep packages accessible because I know what it means to scroll past something that costs as much as rent. Honest pricing, no games.

ON METHOD

Evidence-based. No broscience, no miracle supplements.

Progressive overload, body recomposition science, sustainable deficit strategies — paired with real accountability and cultural fluency.

ON COMMUNITY

You're a person with a story, not a client number.

I remember your goals, your setbacks, your schedule, your food preferences. This is relationship-based coaching, not a subscription box.

Investment

Choose your level of commitment.

Every package starts with a free 30-minute call — an honest conversation about where you want to go and whether it's the right fit.

TIER I · STARTER

The solid foundation

For complete beginners who need a real plan
$79 / month
  • Custom 4-week training program
  • Calorie & macro starting targets
  • One 30-min check-in call / month
  • Exercise video library access
  • Text support (Mon–Fri)
Get Started
TIER I · REMOTE

Anywhere, anytime

Full coaching delivered remotely, no gym required
$59 / month
  • Monthly custom training program
  • Nutrition plan + grocery list
  • 2 virtual check-ins / month
  • Video form review via app
  • Goal tracking dashboard
Go Remote
SINGLE SESSION

Shop & Eat Right

Grocery trip coaching, in person or live video
$89 / one-time
  • 90-min store session or live video walkthrough
  • Label reading & smart swaps
  • Culturally adapted food choices
  • Budget-first strategies
  • Follow-up meal prep PDF
Book a Trip
TIER II · FAMILY / DUO

Train together, win together

Bring a partner, parent, or sibling
$269 / mo · 6 sessions
  • 6 shared virtual or in-person sessions
  • Individual programs for each person
  • Household meal planning
  • Compatible nutrition for both
  • Bi-weekly group check-ins
Train Together
TIER III · FULL BUILD

The complete transformation

For those who are all-in
$349 / mo · 8 sessions
  • 8 sessions / month
  • Advanced program + overload tracking
  • Full macro-based nutrition plan
  • Monthly grocery trip included
  • Body composition assessments
  • Daily accountability check-ins
Let's Build
✦ Signature Offering ✦

3-Month Custom Program

This isn't a package — it's a partnership. Over three months, we build everything from scratch around your body, your culture, your schedule, and your goals.

MONTH 01

Assess & Build

  • Full body composition baseline
  • Movement & mobility screen
  • Custom foundational program launched
  • Cultural food audit — nothing eliminated
  • 2 sessions + weekly calls
MONTH 02

Push & Refine

  • Program progression & load increases
  • Nutrition adjustments based on data
  • Mid-point body comp reassessment
  • Grocery trip session
  • 2 sessions + weekly calls
MONTH 03

Peak & Sustain

  • Advanced phase training block
  • Final body comp assessment
  • Sustainability & maintenance roadmap
  • Independent training guide
  • 2 sessions + exit strategy call
$749/ 3 months · $249.67/mo effective · payment plans available
Apply for the 3-Month Program
The Process

Simple from day one.

I

Free Intro Call (30 min)

We talk about your goals, history, and life. I'll be honest if I'm not the right fit — no pitch, no pressure.

II

Program Built Within 48 Hours

A fully personalized training program and nutrition starting point, ready before we ever train together.

III

We Train, Adjust, Progress

Every few weeks, the program evolves with your body. Nothing stays static.

IV

You Leave Knowing How to Do This Without Me

The goal is never dependency — you finish with the knowledge and habits to keep going.

Client Stories

Real people. Real results.

★★★★★

I was scared to even step into a gym. Clay made me feel like I belonged there from day one. Down 18 lbs in 3 months and I'm actually enjoying it.

MARIA R. · Starter → 3-Month Custom Program

★★★★★

The grocery trip changed everything. Clay broke it down without making me feel dumb — and kept my mom's recipes in the plan.

JAMES T. · Shop & Eat Right · Coached

★★★★★

He's the only trainer who asked what food I grew up eating and worked with it instead of against it. I'm not giving up rice and that's final.

KEVIN L. · 3-Month Custom Program

Apply

Apply for the 3-Month Program

Takes 8–12 minutes. Clay reviews every application personally within 48 hours.

STEP 1 OF 6

Personal Information

STEP 2 OF 6

Goals & Fitness History

STEP 3 OF 6

Health & Medical Background

STEP 4 OF 6

Training Preferences & Schedule

STEP 5 OF 6

Nutrition & Lifestyle

STEP 6 OF 6

Mindset & Commitment